How do members of nonprofit organizations manage identity-related tensions emerging from collaborations with for-profit businesses? India Kandel and Erk Piening (with Alina M. Baluch from the University of St Andrews, UK) explore this question in the article “Red Lines and Green Lights: Identity Work of Nonprofit Organizations in Business Partnerships”, which has just been published in Business & Society. The qualitative study identifies four types of nonprofit identity work that can aid in reducing identity-related tensions for members of nonprofit organizations. The research provides particular insights into the content, temporal sequencing and contingencies affecting identity work in nonprofit-business collaborations.
